Meatless Farm launches first frozen range across 490 Morrisons stores
Plant-based meat brand Meatless Farm is launching five frozen products across 490 Morrisons stores this week including burgers, chicken burgers, mince, meatballs and sausages.
The company said the products in its first ever frozen range are aimed at families looking for value and convenience.
Items have a recommended retail price of £3 per pack and feature new look packaging with the brand’s on pack illustrations replaced with photography to showcase the products..
Michael Hunter, managing director of Meatless Farm UK and Ireland, said: “Launching our fresh products and meatball NPD into the frozen aisle with a five SKU range sees us significantly expand into a new category at a time when more people than ever before are looking for great tasting plant-based food. Made using the same recipes as our fresh range, there will be no compromise on taste.”
