Asda launches frozen pet food range
Asda says it has become the first UK major supermarket to launch a multi-partner frozen raw pet food proposition.
The retailer is offering pet food from Poppy’s Picnic, Wilsons Pet Food, Billy & Margot and Nurture Them Naturally in new frozen bays in six stores in Minworth, Queslett, West Bridgford, Gateshead, Eastlands and Caerphilly.
With prices starting from £1.95, products include items such as Bubble & Squeak, Turkey Dinner, Pork & Beef Complete and Duck. Asda will also be stocking frozen ‘Power Balls’ from Poppy’s Picnic.
Strategic pet care partnerships lead at Asda, Chris Richards, said: “The launch marks a significant innovation milestone in the evolution of Asda pet care. As more customers look for high quality and nutritious alternatives for” Along with YuMove, the UKs leading pet supplement brand, usually only available to be purchased from specialist retailers.”