Waitrose announces record price cuts
Waitrose is committing a record £100 million to lowering prices on 300 own-brand products as it looks to help customers with the rising cost-of-living.
Beginning today, the cuts include reducing the prices of nearly a third of the supermarket’s lowest priced ‘Essential Waitrose’ range by an average of 14%. The cuts will span products ranging from British carrots and frozen peas to Fairtrade tea and British sausages made from outdoor bred pork. Nearly a quarter of prices are being reduced by 20% or more.
The Essential Waitrose range has over 900 products.
James Bailey, executive director for Waitrose, said: “We understand that getting value for money has never been more important for everyone. So we’re cutting the prices of hundreds of everyday favourites from carrots to butter, and tea and coffee, with many cut by 20% or more. This means our customers can enjoy greater value in every shop, and by lowering prices in our Essential range we’re making our lowest prices even lower.
“Although we’re cutting prices we won’t compromise our commitments to delivering excellent customer service, exceptional quality and the unique ranges we know our customers love; as well as our commitments to our farmers and suppliers which means customers can continue to feel good about shopping with us.”
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