THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Omnichannel Futures 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Tesco teams up with Beyond Meat to launch plant-based ready meal range

Tesco’s exclusive plant-based Wicked Kitchen range has partnered with Beyond Meat to launch a line of frozen ready meals. The move follows the supermarket’s pledge last… View Article

FOOD AND DRINK NEWS UK

Tesco teams up with Beyond Meat to launch plant-based ready meal range

Tesco’s exclusive plant-based Wicked Kitchen range has partnered with Beyond Meat to launch a line of frozen ready meals.

The move follows the supermarket’s pledge last autumn to grow its plant-based meat-free alternatives by 300% by 2025 and marks the first time that Beyond Meat has collaborated with another food manufacturer in the UK.

Costing £2.75 each, the four meals include a Korean inspired bowl, a naked burrito, a biryani and a chilli.

Tesco director for plant-based innovation Derek Sarno said: “We hope that the launch of these new meals will encourage more people to give plant-based food a try. Early feed back from people who took part in food trials for the new range was that they did not believe the meals were vegan. I brought Beyond Meat to Tesco a few years ago so it’s great to be collaborating again and working with them on these new Wicked Kitchen frozen plant-based meals.”

 

 

 

Subscribe For Retail News