Tesco teams up with Beyond Meat to launch plant-based ready meal range
Tesco’s exclusive plant-based Wicked Kitchen range has partnered with Beyond Meat to launch a line of frozen ready meals.
The move follows the supermarket’s pledge last autumn to grow its plant-based meat-free alternatives by 300% by 2025 and marks the first time that Beyond Meat has collaborated with another food manufacturer in the UK.
Costing £2.75 each, the four meals include a Korean inspired bowl, a naked burrito, a biryani and a chilli.
Tesco director for plant-based innovation Derek Sarno said: “We hope that the launch of these new meals will encourage more people to give plant-based food a try. Early feed back from people who took part in food trials for the new range was that they did not believe the meals were vegan. I brought Beyond Meat to Tesco a few years ago so it’s great to be collaborating again and working with them on these new Wicked Kitchen frozen plant-based meals.”
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