Mindful Chef extends Waitrose partnership with launch of chilled meal range
Following the success of its recipe box partnership with Waitrose, Mindful Chef is working with the supermarket to make its first foray into the chilled prepared meal market.
The company has developed a chilled Ready To Go range that has launched exclusively into 300 Waitrose stores nationwide.
In a statement, Mindful Chef said it hopes to carve a space within the burgeoning category as a go-to healthier option with gluten-free, dairy-free and refined sugar-free dishes such as Fish Pie with Sweet Potato Mash, Chilli con Carne with Brown Rice, Black Chickpea and Cashew Korma with Red Rice, and Chicken Tikka Masala with Brown Rice.
Each meal serves one person, take five minutes to cook and retails at £6.
Giles Humphries, Mindful Chef founder and chief marketing officer, said: “At Mindful Chef, our core mission is to make healthy eating easy through bringing healthy, quality & sustainable food directly to people’s homes. We’ve been on an exciting journey since 2015, delivering over 20 million healthy meals to households across the UK. We’re proud and excited to partner with Waitrose given the perfect fit of our values and passion for the highest quality produce, and thrilled to launch our new chilled ready meal range exclusively with them.”
Charlotte di Cello, commercial director at Waitrose, said: “We are excited to build on our recipe box partnership with Mindful Chef, with the exclusive launch of their chilled meals range. These meals allow us to offer our customers healthy, nutritious and convenient meals from a brand who shares our passion for great quality, great tasting food which is sustainably and ethically sourced.”
