Asda adds healthier meal options to ‘Kids Eat for £1’ café meal deals
Asda is refreshing its popular ‘Kids Eat for £1’ café meal deals with a more nutritionally balanced offer.
From 20 March, options will include new vegan and healthy meal choices.
The supermarket has also announced that it is extending the deals to include the Easter holiday period to help customers with the cost-of-living crisis.
The updated menu will see the addition of two new hot meals – Penne Pasta with Meatballs and a vegan Hidden Veg pasta meal. It will also offer the option of swapping chips for a salad or peas.
In addition, Asda will begin offering a free piece of fruit such as and apple, pear or banana to customers purchasing the deal.
The supermarket launched the offering in its 205 cafes in June 2022. As an alternative to a hot meal, Asda Cafés also offer a £1 cold pick and mix selection that includes a sandwich, drink and piece of fruit.
The refreshed menu will also include new treats such as a jelly pot with whole fruit pieces or a jelly squeeze pouch as an alternative to a pack of crisps.
The extension of café initiatives comes as Asda’s Income Tracker shows UK households were £91 a month worse off compared to January 2022, with the average family spending power at just £215 per week.
Kris Comerford, Asda’s chief commercial officer, said; “We know when families are preparing for the school holidays it can often mean an additional strain on household budgets. Our kids £1 café meal deals continue to provide a lifeline to families as we’ve served over 1,300,000 million meals since the launch. We hope by offering a new refreshed, great tasting and affordable and healthier balanced £1 kids’ menu and the addition of a free piece of fruit it will help support many more families in the coming weeks.”
