M&S Food teams up with Tom Kerridge on ‘Remarksable’ value meal planner
M&S Food has teamed up with Michelin starred chef Tom Kerridge as part of its campaign for its ‘Remarksable’ value driven range.
The partnership has kicked off with the launch of a ‘Remarksable’ meal planner featuring five easy-to-follow recipes for a family of four, with each coming in at under £2 per person per meal. Recipes include meals such as Chipotle Chicken Thighs with Herby Rice and Roasted Spiced Cauliflower with slow-cooked onions and greens.
Subscribe to TRBThe retailer is also locking prices all summer for products within the Remarksable range, including the 32 recipe ingredients featured in the meal planner.
Sharry Cramond, marketing director at M&S Food, said: “It’s fantastic to team up with Tom Kerridge to keep delivering on our promise of trusted value for customers. Great value matters now more than ever and we want to make it as easy as possible for families to create delicious dishes from the comfort of their home.
The chef will also feature in a new TV advert which will introduce the meal planner and recipes to customer across ITV, Channel 4 and YouTube this week. The QR code on the planner will take customers through to an online hub, with the recipe details and videos, while customers will also spot social media and direct mail activity.
Cramond added: “One in five people say they are eating together more as a family since the Covid-19 pandemic – our Dine In offer led the way in giving families all the experience and quality of eating out without the price tag and Tom’s delicious ‘Remarksable’ meal planner does just the same.”
