Ocado grows own brand range

Ocado is expanding its range of own brand products with hundreds of new items to be introduced next year.

These will have a big focus on seasonal lines.

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The online grocer has already added 100 new items in 2024 and, by the end of the year, there will be more than 740 items available including new launches and products such as microfibre cloths and baked beans.

Data from Ocado Retail reveals that its own brand products now make up more than one in 10 items in shoppers’ baskets as they seek out both quality and value.

Simon Hinks, product director at Ocado Retail, said: “At Ocado we are proud to offer a wide range of products for everybody’s budgets. Take baked beans for example – we have almost 50 different varieties available from Heinz with Cathedral City to Bold Bean Co.

“We know our customers love the Ocado Own Range for its quality and value so it felt only natural for us to create our own version to offer customers our take on a fry-up favourite.”

Ocado has also made six rounds of price cuts since June 2023 with the reductions spanning big-name branded goods, smaller challenger brands and the M&S food and drink range. The latest Ocado Big Price Drop in September included 450 price cuts with an average price drop of 17%.

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