Myprotein launches products in over 300 WH Smith stores nationwide

THG has teamed up with WH Smith to enable to its online sports nutrition brand Myprotein to offer its range of products in over 300 WH Smith stores nationwide.

The products will be stocked in WH Smith’s high street stores, as well as in its travel stores at airports, train stations, hospitals, workplaces and motorway services.

Items will include Oat Bakes, Protein Brownies, Gooey Filled Cookies, Crispy Layered Bars and Protein Layered Bars.

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Neil Mistry, chief executive of THG Nutrition, said: “Our ambition has always been to make the health and fitness industry accessible to everyone, and our expansion into WH Smith is an incredible opportunity for us to introduce consumers to Myprotein.

“Their presence in key travel locations means we can bring our on-the-go products directly to shoppers’ hands, exactly where and when they need them.“

THG’s portfolio spans a range of online beauty, health, wellness and sports nutrition brands.

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