Morrisons is stepping up its efforts to stop food going to waste this Christmas.
Morrisons has stepped up its food waste initiative with 50% more Too Good to Go “Magic Bags” of unsold food that has reached its best before date.
Until 24 December, its stores will make up 50% more Too Good to Go ‘Magic Bags’ of unsold food that has reached its best before date. They contain around £10 worth of fresh food, including fruit and veg, bakery and deli items, but are sold via Too Good to Go app for only £3.09.
This comes after the supermarket’s pledge to reduce 50% of its food waste by 2030, as well as to help customers stick to a budget this year.
A spokesperson for Morrisons said: “Due to their popularity, the ‘Magic Bags’ often sell out within minutes. However, to offer a safety net for additional food stocked over the festive period, Morrisons and Too Good to Go will be increasing the number of bags available in each store – meaning more customers can help rescue food from going to waste this Christmas.”
David Potts, Chief Executive of Morrisons, added: “We are using technology to help us reduce food waste and to help more people afford to eat well. It will also mean we waste less food this Christmas as it will find a home for products that can’t be sold after the festive period.”
Morrisons first partnered with Too Good to Go in November 2019, since then customers have saved 432,433 Magic Bags from going to waste and prevented 1,081 tonnes of necessary CO2 emissions.
Too Good to Go UK managing director Paschalis Loucaides added: “It’s great that, together with Morrisons, we’re going to be able to save even more food from going to waste this Christmas while also helping more consumers get access to our Magic Bags.”
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