Morrisons appoints Claire Farrant as group marketing director
Morrisons has appointed former BP executive Claire Farrant as group marketing director.
Farrant worked with BP as vice president for mobility and convenience Europe for nearly 18 months from September 2023. Prior to that, she spent eight years at Lidl, most recently as marketing director for the UK. Earlier in her career, she held senior marketing roles at Tesco.
In statement on LinkedIn, Morrisons said: “Claire brings a brilliant mix of experience across food retail, digital, loyalty and brand strategy; having held senior roles at Tesco, Lidl and most recently at BP, where she led marketing across eight European markets.
“With a background in food, a passion for retail, and a strong belief in the power of customer-first thinking, Claire is known for building brilliant teams and leading through transformation.
Never Miss a Retail Update!“From launching ecommerce platforms such as Tesco direct and Lidl UK’s digital only loyalty programme Lidl Plus; she’s delivered stand-out results by staying close to customers and the business.”
Having been born in Leeds, Farrant will be heading back up north to take up her new role after 24 years in London.
