THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
People in Retail Awards 2023
Retail Marketplace Strategy 2023
Omni Channel Futures 2023
Retail HR Central
Digital Transformation Strategy 2023
Customer Engagement Strategy 2023
Retail HR 2023
THE Retail Conference 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Waitrose teams up with Mindful Chef on co-branded recipe box

Waitrose has embarked on a partnership with Mindful Chef as it becomes the first supermarket to work with a recipe box service in the UK. In… View Article

FOOD & DRINK

Waitrose teams up with Mindful Chef on co-branded recipe box

Waitrose has embarked on a partnership with Mindful Chef as it becomes the first supermarket to work with a recipe box service in the UK.

In a  12-week trail, Waitrose customers will have the opportunity to try the service which also offers one person options and carbon neutral deliveries.

The Waitrose x Mindful Chef box will give customers the choice of between two and five dishes, the recipes and ingredients for which will be provided by Mindful Chef. The boxes will also contain “something extra” from the Waitrose Cooks’ Ingredients range.

Waitrose said the partnership will enable it to reach new audiences and give customers access to new and innovative Waitrose products. It also highlighted how both companies share the same ethos due to all Mindful Chef chicken being British free range, all fish being sustainably sourced and all beef coming from British grass-fed heritage breed cattle. In addition, Mindful Chef donates one school meal to a child living in poverty for every meal sold.

For the trial, there will be 20 new recipes to choose from every week. Each box will contain a co-branded leaflet with all recipe details, information about the Waitrose product and hints and tips for other recipes or ways to use products.

Charlotte di Cello, commercial director at Waitrose, said: “This partnership with Mindful Chef is a fantastic opportunity for Waitrose to grow and give our customers more convenient and innovative ways to enjoy our great quality products. We know many are moving to a hybrid way of shopping and eating, with a mix of recipe boxes, in-store and online shopping.

“We want this collaboration to help spark some recipe inspiration for those customers looking to try something new, whilst still maintaining our fundamental values of great quality delicious products which are sustainable and ethically sourced.”

The first boxes will be delivered from 4 January 2022 onwards.

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News