Lidl rolls out new customer food donation boxes
Lidl has begun rolling out new customer food donation boxes in its stores as it looks to help local community groups and people in need of food and supplies.
The scheme forms part of an extension of the retailer’s ‘Feed in Back’ initiative which is run in partnership with Neighbourly.
Customers will be able to donate any food or grocery items through special boxes placed in stores. Items collected will then be distributed to organisations such as food banks, community centres and soup kitchens.
Christian Härtnagel, chief executive at Lidl GB, said: “The current situation continues to be very challenging for everyone and that’s why we’re extending our ‘Feed it Back’ scheme with Neighbourly in our stores to offer our customers the chance to help make a difference too, if they feel they are able to. In these trying times, it’s vitally important that we look to help those within our communities who are in most need of our support.”
Last week the retailer announced that it would be donating £100,000 to its partnership with Neighbourly as part of the Covid-19 Emergency Community Fund.
Launched in 2017, Lidl and Neighbourly’s ‘Feed it Back’ scheme enables the retailer to distribute unsold surplus food to local communities. To date it has donated the equivalent of over five million meals to its partner charities.
