Lidl launches ‘Good to Give’ trustmark initiative
Lidl has introduced a ‘Good to Give’ trustmark initiative as part of plans to help diversify and increase food donations.
Developed in consultation with Neighbourly, a platform that connects surplus food with local good causes, the trustmark is now being displayed on Lidl shelves across the UK to highlight long-life items with a greater variety of nutritional benefits.
Through the partnership, Lidl has identified 30 food items that are ‘Good to Give’ and modelled on the NHS Eatwell Guide. The products include tinned fruit, lentils, mackerel, noodles and brown rice.
Items can then be dropped off by customers at food donation points in-store to enable them to be collected by local food banks and community projects.
Lidl said the move is an industry first and forms part of its ongoing commitment to make good food is accessible to everyone.
Ryan McDonnell, chief executive of Lidl GB, said: “At Lidl, we’re committed to making good food accessible to everyone and now, more than ever, it’s important that we stay true to this.
“We’ve been listening to feedback from our charity partners on how we can best support them at this time. Through these conversations it became clear we can play a leading role in helping those relying on food banks to maintain a more nutritious, balanced diet by encouraging our customers to donate a little differently.
“We hope that more retailers will adopt the ‘Trustmark’ so that we can work together as an industry to help more people access the balanced and nutritious diet that they need.”
