Hello Fresh launches The Pets Table in US
Hello Fresh has launched its new premium pet food brand, The Pets Table, in the US as part of plans to diversify its portfolio.
Developed in partnership with veterinarians, the subscription-based service offers human-grade fresh and air-dried recipes that are customised for the exact caloric needs of each dog.
Laurent Guillemain, chief executive of The Pets Table, said: “For 12 years, Hello Fresh has been on a mission to change the way people eat forever. With the addition of The Pets Table, the company is aiming to change the way everyone eats forever. We’re thrilled to introduce The Pets Table and bring a healthy, convenient solution for pet parents”
Launching initially with food solutions for dogs, the offering will benefit from Hello Fresh’s manufacturing capabilities and technology infrastructure. Customers will be able to tailor one of four plans, for the exact caloric needs of their pet..
Guillemain added: “By leveraging Hello Fresh’s world-class direct-to-consumer proficiencies, the company is uniquely positioned to disrupt the market with a high-quality, yet affordable alternative to the pet food category.
“After personally witnessing issues with the current pet food options for my own dog, my co-founders and I decided to use our experiences to solve the problems that pet parents face when feeding on a daily basis.”
