Goodbye waste, hello profit! New ebook highlights why retail’s advertising problem is really a data problem
Retail decision intelligence business Upp.’s new ebook ‘Goodbye waste, hello profit: Why retail’s advertising problem is really a data problem’ explores and analyses how retailers can ensure their advertising spend generates profit, and isn’t wasted.
The no-nonsense ebook addresses the elephant in the room: data. Ultimately, the data that retailers have is often underused or not shared they’re often ignoring or not sharing (with agencies or the wider business), resulting in missed sales opportunities and wasted advertising spend.
An in-depth look at the troubled relationship between online advertising and profit, and the changes retailers can make to fix it, the ebook highlights and provides advice to help businesses become more efficient, more effective and more profitable. All of this is a result of exploring a retailer’s own data and understanding the multiple challenges and factors a retailer has to consider when selling products online.
Divided into sections, the ebook will cover:
- Introduction: The unacceptable truth of online retailing
- The trouble with online advertising
- Data holds the key to increased profitability for online retail
- Critical data that retailers are ignoring
- Flipping the model with Upp.
- Retail future – from ROAS to iROAS™
- Reframing advertising around business goals
- Time isn’t on your side, but technology is
- Upp. client commercial success stories (including Charles Tyrwhitt and Nkuku)
- Conclusion: Stop guessing and start using your data
Drew Smith, CEO and co-founder of Upp., commented:
“The way retailers advertise right now needs to change, and Upp. is on a mission to do everything it can to make lost opportunities for profit, a thing of the past for eCommerce businesses. In this ebook, we’ve dug into the factors that make selling and advertising online so complex, alongside solutions and steps to hit your business targets.”
With Upp. retailers really can “do more with less” as the total cost of operations is reduced, increasing their net margin. Within the ebook, as well as advice and insights, client success stories and testimonials also feature impressive proof points.
Download Upp.’s FREE ebook ‘Goodbye waste, hello profit: Why retail’s advertising problem is really a data problem’ today here
