Primark unveils collaboration with Hello Kitty and launches Hello Kitty Cafés in select stores
Primark has partnered with Sanrio on a new collection inspired by Hello Kitty.
Celebrating 50 years of the pop culture icon, the move has also included the retailer transforming its in-store cafés into Hello Kitty Cafés in selected stores across the UK.
The collection features over 100 items spanning womenswear, kidswear and homewares and includes a range of loungewear, graphic tees, nightwear, accessories and collectible bags with prices ranging from £1 to £25.
Hello Kitty Cafés will be open in Primark’s Birmingham, Manchester Market Street, Manchester Trafford, Edinburgh and Braehead stores until June.
Featuring Instagram-worthy décor, they will offer a menu of limited-edition treats inspired by Hello Kitty, such as sweet waffles and savoury ‘bow’ buns. There will also be themed beverages including a choice of bubble teas and shakes.
Sarah Jackson, director of licensing, Primark said: “At Primark, we pride ourselves on our extensive license offering and we’re thrilled to reveal our new collection, marking another exciting chapter in Hello Kitty’s enduring legacy.
“We want to offer our customers an unforgettable in-store experience and we’re delighted to once again transform our Primarket cafés into a Hello Kitty haven in five locations across the UK.”
The Hello Kitty character will also make a special guest appearance in select café locations in the coming weeks.
Silvia Figini, chief operating officer, Sanrio EMEA, India and Oceania, Mr Men – Worldwide, added: “We are thrilled to partner with Primark on this new collection to celebrate Hello Kitty’s 50th anniversary.”
