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FatFace ranked top UK fashion retailer on the BOSCO™ Index league table

The Digital Marketing Intelligence Platform, BOSCO™, scored ten leading fashion retailers in the UK for the months of October to November, find out who topped the… View Article

GENERAL MERCHANDISE

FatFace ranked top UK fashion retailer on the BOSCO™ Index league table

The Digital Marketing Intelligence Platform, BOSCO™, scored ten leading fashion retailers in the UK for the months of October to November, find out who topped the table and who dropped from poll position.

The BOSCO™ index is a measure of how well retailers are exploiting their digital opportunities compared to their closest competitors. The index is computed 0 – 1000, with 575 being the average score for brands.

A score of 1000 would mean a domain is the only competitor in that country and category, a score of zero would mean the retailer has no offering online. Using cutting edge data science and extensive algorithmic modelling, BOSCO™ pulls in third-party data for each domain to rank and compare a brand’s paid search and SEO performance.  Despite a challenging 16 months for the retail sector, FatFace vowed to keep trading online and invested a significant amount into their e-commerce operations. The brand reported global e-commerce sales growth up 9.1% in 2020, using a more data-driven, analytic approach to reach customers during the pandemic. FatFace have continued to provide the brand experience by offering unique products that are designed in-house, sold through a first-class ecommerce platform, allowing them to maintain their score and position from October to November.

Click here to download the full league table.

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