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Hobbycraft launches new subscription service

Hobbycraft has launched a new subscription service for craft businesses and dedicated crafters. Called Hobbycraft Plus, the service will offer cost savings and targeted support and… View Article

GENERAL MERCHANDISE NEWS

Hobbycraft launches new subscription service

Hobbycraft has launched a new subscription service for craft businesses and dedicated crafters.

Called Hobbycraft Plus, the service will offer cost savings and targeted support and advice to help small businesses flourish.

Costing £80 per year, the subscription includes an annual 15% discount on the Hobbycraft range in-store and online, as well as an upgrade to free next day delivery on orders over £25. Subscribers will also be offered three free seminars, access to bulk product and packaging, and a quarterly seasonal newsletter.

In addition, Hobbycraft is giving subscribers the chance to win a £500 gift card if they sign up before 31 December.

Katherine Paterson, customer director at Hobbycraft, said: “We are delighted to be launching Hobbycraft Plus this month – our objective is quite simple, we want to support would-be professional crafters to make their dreams a reality and avid crafters who simply like to make lots. The service works out at under £7 a month and through the incredible workshops, seminars, and discounts, we look forward to helping our customers make the transition from hobby to professional crafters.”

To help shape the new subscription service, Hobbycraft has collaborated with key third party businesses within the crafting community, who will all be offering a range of business focused seminars and webinars. Companies include Untld Project, an independent PR and marketing agency specialising in independent creative and crafty brands, the Folksy online marketplace for handmade products, and Pedddle, a directory of over 180 independent creative markets.

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