Asda to launch first ‘Asda Express’ convenience stores
Asda is to open its first standalone convenience stores under a new ‘Asda Express’ brand.
An initial two stores will open in Sutton Coldfield on 8 November and Tottenham Hale on 6 December.
The supermarket is planning to launch a further 30 sites next year as part of a ‘test & learn’ approach to developing its convenience model. The new shops will create around 500 jobs.
Each store will stock around 3,000 products, including fresh, ambient and chilled groceries, as well as products from Asda’s premium Extra Special range and a selection of beers, wines and spirits.
Customers will also be offered a range of hot and cold ‘food for now’ options from both Asda and partner brands such as Leon.
Meanwhile, ‘food for later’ items will include ready meals and a selection of £10 meal deals for two people. Both stores will also offer parcel collection and return services and a rapid delivery service through Uber Eats.
Mohsin Issa, Asda’s co-owner, said: “The launch of our first two Asda Express convenience stores is a landmark moment for our great business and a key step on our journey to bring Asda to more customers in more communities right across the UK.
“The stores have been designed to cater for a broad range of customer needs – whether that’s popping in for a pint of milk, grabbing a spot of lunch on the go, or buying the fresh ingredients to cook dinner from scratch. We’re confident customers will find everything they need in these stores and enjoy the convenience of having a new type of Asda store on their doorstep.”
Asda stressed that the stores will be wholly owned and operated by Asda and are separate from the Asda On the Move convenience sites, which are situated on garage forecourts owned and operated by EG Group.
They are also separate from the 132 convenience stores that Asda is currently acquiring from the Co-op Group.
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