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Asda opens first ‘Asda Express’ convenience store

Asda has opened its first standalone ‘Asda Express’ convenience store as it looks to grow its presence in the fast-growing sector. The shop in Sutton Coldfield… View Article

FOOD & DRINK

Asda opens first ‘Asda Express’ convenience store

Asda has opened its first standalone ‘Asda Express’ convenience store as it looks to grow its presence in the fast-growing sector.

The shop in Sutton Coldfield stocks around 3,000 products, including fresh, ambient and chilled groceries, Asda’s premium Extra Special range, and a selection of beers, wines and spirits. Customers can also choose from hot and cold ‘food for now’ options both from Asda and partner brands such as Leon.

A second Asda Express will open at Tottenham Hale next month and will be followed by 30 further sites in the coming year.

Mohsin Issa, Asda’s co-owner, said: “The launch of our first Asda Express convenience stores is a landmark moment and a key step on our journey to bring Asda to more customers in more communities right across the UK.

“The stores have been designed to cater for a broad range of customer needs – whether that’s popping in for a pint of milk, grabbing a spot of lunch on the go, or buying the fresh ingredients to cook dinner from scratch. We’re confident customers will find everything they need in these stores and enjoy the convenience of having a new type of Asda store on their doorstep. ”

The new Asda Express stores are wholly owned and operated by Asda and are separate from the Asda On the Move convenience sites, which are situated on garage forecourts owned and operated by EG Group.

They are also separate from the 132 convenience stores that Asda has acquired from the Co-op Group. The purchase is currently going through the CMA’s competition review process.

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