GO Outdoors opens new Go Express stores
Go Outdoors is opening two new express-style stores in the Midlands as part of its country-wide expansion plans.
The new shops in Birmingham and Solihull will enable shoppers to pick up specialist outdoor clothing and equipment in convenient high-street locations.
Although the stores are more compact than traditional GO Outdoors super-stores, they will have a full range of stock available to order for collection via in-store ordering, including tents and camping equipment, fishing, equestrian and climbing equipment. Clothing and footwear brands will include the likes of Rab, OEX, Berghaus, Peter Storm, HiGear and Brasher.
Store colleagues will also be on hand to offer expert advice and provide services like boot and rucksack fitting for customers.
Lee Bagnall, chief executive of GO Outdoors, said: “We are extremely excited and proud to be able to expand GO Outdoors onto the high street in the East Midlands and to serve customers within the convenience of their new local store.
“We have had a brilliant couple of years at GO, as more and more people are reaping the benefits of the outdoors for their physical and mental well-being, and this expansion is the outcome of that success.
“We’re looking forward to offering more customers our unbeatable range of outdoor clothing, footwear and equipment, whilst also supporting local communities and high streets.”
Last year. GO Outdoors invested in nine new and refreshed super-stores and is planning more investment in its store estate in 2023.
