Asda rebrands first 11 former Co-op sites as Express convenience stores
Asda has begun the conversion of 116 former Co-op convenience stores and attached petrol station forecourts to its Asda convenience brand.
The sites were acquired from the Co-op Group last year in a £438 million deal as part of Asda’s long-term strategy to become the UK’s second largest supermarket. The acquisition was approved by the Competition & Markets Authority in June after Asda agreed to divest 13 sites to satisfy competition requirements.
The first 11 sites to be rebranded as Asda Express have opened in all corners of the UK including Yorkshire, Leicestershire, Lancashire, Somerset London, Scotland, and Devon.
The remaining 105 sites are due to be completed by the end of the first quarter of next year.
Mohsin Issa, Asda’s co-owner, said: “The launch of our conversion programme is an incredibly exciting moment for our business and accelerates our presence in the fast-growing convenience market. We look forward to bringing Asda’s great value in fuel and groceries to many more communities across the UK and to welcoming over 2,000 former Co-op colleagues to the Asda family in the coming months.
