Pet Food UK acquired by Inspired Pet Nutrition
Inspired Pet Nutrition has acquired Pet Food UK and its Barking Heads, Meowing Heads and AATU brands from Piper and its founders.
Pet Food UK was founded in 2009 by Paul Hunter, Dave O’Regan and Jim Moloney and has been led since 2017 by chief executive Sarah Kaye.
Whilst Barking Heads is known for products such as ‘Fat Dog Slim’ and ‘Purr-Nickety’, PFUK launched the AATU brand in 2015 to enable it to offer a super-premium product following the 80/20 rule of 80% meat and 20% vegetables.
The brands will now be part of the IPN stable which offers a range of natural dog meals and pet treats under the Harringtons and Wagg brands.
In a statement, James Lawson, chief executive of IPN, said: “PFUK brings to IPN highly recognised super and uber-premium brands with a strong digital presence to augment our strong product portfolio and distribution channels. We are impressed by the great progress of PFUK in recent years and we look forward to welcoming the team and further supporting the company to continue to grow.”
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