Zara opens upsized 51,000 square foot store at Bullring & Grand Central
Zara has opened an upsized store at Birmingham’s Bullring & Grand Central with the flagship measuring 51,000 square feet.
The new shop will act as a showcase for the fashion brand’s full range of womenswear, menswear and childrenswear.
Subscribe to TRBThe launch comes less than a year after the opening of fellow Inditex brands Bershka and Pull & Bear at the scheme and the launch of Sephora, The Sidemen and Pureseoul stores in the last six weeks.
Toby Tait, director of asset management at Hammerson, said: “Zara’s upsize is the latest step in the implementation of our strategy to best-in-class spaces for global brands seeking a flagship presence in destinations that out-perform.
“The impact on visitors is immense, with Bullring & Grand Central’s evolving line-up increasing footfall and sales, driving customer loyalty and generating significant positive feedback. In turn, that is stimulating even greater demand from brands to make similarly significant commitments.”
