Space NK opens largest store outside of London at Bullring
Space NK has opened its largest store outside of London at Birmingham’s Bullring,
Located adjacent to AllSaints and Coach on the Upper Level East, the 4,356 square foot shop features a dedicated consultation area for makeup and skincare, complete with interactive ‘play tables’ for customers to test products.
The store stocks a wide selection of premium beauty brands as well as some makeup names previously only available at Space NK’s London Oxford Circus flagship.
Andy Lightfoot, chief executive of Space NK, said: “This year has seen exciting growth for Space NK, from our Oxford Street flagship to new locations in Chelmsford, Leicester, and Kent.
Subscribe to TRB“As our largest space outside of London, this regional flagship at Bullring is undoubtedly one of the most significant openings to date. We’re thrilled to welcome our Birmingham customers and bring our enhanced store experience to the Midlands.”
Other major beauty brands with a presence at Bullring include Sephora, Kiko Milano and Mac, as well as Pureseoul which launched its first Midlands store at the scheme earlier this year.
Paul O’Brien, director of leasing & commercialisation at Hammerson, said: “Space NK is the latest in a series of major beauty milestones for Bullring.
“The opening represents a significant moment for both the destination and the region’s beauty sector, and further reinforces Bullring’s position as one of the leading retail destinations in the UK.
“The addition reflects our ongoing strategy to attract best in class occupiers, curate a diverse and exciting brand mix that resonates with visitors and delivers long-term quality.”
