Zalando launches size advice based on customers own body measurements
Zalando has launched a new tool that enables customers to receive size advice based on their own body measurements by taking two pictures of themselves in tight clothing.
The feature is being made available to customers in the DACH region for purchases of women’s tops and dresses, which Zalando says are the most challenging categories for customers to find the right size.
The retailer said the new feature has the potential to reduce size-related returns and decrease textile waste in the long run by educating brands about their customers’ sizes.
Stacia Carr, vice president of Size & Fit at Zalando, said: “Helping customers find the right fit is an important part of deepening customer relationships. It’s frustrating to wait for an item to then discover it does not fit. With the introduction of size advice with body measurements we continue to leverage our innovations to help our customers with one of the main problems of the fashion industry.
“We can also continue supporting our brand partners, since this feature can provide further insights on their customers’ size and fit requirements.”
No photo taken via the tool will leave customers’ phones and customers will have full control of their data sharing preferences.
The retailer said size recommendations with measurements is the next step in its journey to help customers find the right fit at first try and will also pave the way for a more personalised virtual fitting room experience. It hopes in the future that both technologies can be integrated so customers can create a 3D avatar that represents more accurately their body shapes by using their their unique body measurements.