M&S expands Zalando partnership to fulfil online orders across 22 European markets
Marks & Spencer has expanded its partnership with online retailer Zalando in a move that will see Zalando’s ZEOS platform fulfil M&S’s entire online direct-to-consumer business across 22 markets in continental Europe.
M&S said the partnership will help accelerate growth in its European online business while reducing logistics costs by up to half.
Subscribe to TRBThe rollout began earlier this month with a trial in Poland, where customer demand increased by 22% and conversion improved by more than 97%.
The partnership has now expanded across Europe, including M&S’s largest online markets of France, the Netherlands, Germany and Spain.
Through ZEOS’s fulfilment network and a single stock pool, M&S said delivery times have been reduced, while delivery costs have fallen by up to 58%. Return times have also been cut from up to 35 days to eight days.
M&S first partnered with Zalando on its fulfilment solutions business (ZFS) in 2022 to support marketplace sales across Europe, with the fulfilment of orders placed through Zalando, About You and Amazon.
Mark Lemming, managing director of international at M&S, said: “We have a clear ambition to grow our International business by bringing the best of M&S to more customers around the world.
“As demand for our fashion products grow across Europe, it’s vital that we offer a seamless online shopping experience that matches the quality of our product.
“By partnering with ZEOS, we’re able to improve speed, availability and service for customers, while creating a more efficient and scalable platform to support our future growth in Europe.”
