FatFace expands European reach through Zalando partnership
FatFace has expanded its partnership with Zalando through a launch into 20 additional European markets on the platform.
These include France, Spain, Italy and the Netherlands, as well as Central and Eastern European territories including Poland, Romania and Hungary.
Subscribe to TRBThe move follows the lifestyle clothing brand’s entry into the German market in 2025, where its sales have doubled year-on-year. FatFace now trades in Germany through both the Next label and Zalando as part of its international growth strategy.
To support the entry into new markets, FatFace has introduced a single European digital stock pool to improve efficiency and support sales growth across both Next and Zalando. The brand said this positions it to explore further opportunities across the region as it continues to grow its international footprint.
Customers in the new markets will be able to purchase FatFace’s womenswear, menswear, accessories and footwear, including its premium Copper & Black collection. FatFace will continue to expand its product offering on Zalando over the coming months.
Alexandra Dalwood, head of partners at FatFace, said: “Being part of the Next family has been key to FatFace expanding its brand presence in Europe.
“Having one digital stock pool will drive growth across both Next and Zalando, while also allowing the brand to explore further digital opportunities across Europe.
“This marks the start of our next chapter in expanding our international digital business and building brand awareness in the region”.
The expansion follows strong a trading period at FatFace, with sales through Next growing by 86% year-on-year.
