Zalando performance boosted by AI innovations
Zalando has reported a 16.8% increase in annual group revenue to €12.3 billion, driven partly by the successful implementation of AI across its operations.
In 2025, its group gross merchandise volume (GMV) rose by 14.7% to €17.6 billion while adjusted EBIT climbed by 15.6% to €591 million.
Subscribe to TRBThe fashion retailer and technology platform said its performance was boosted the successful execution of its B2C and B2B strategy, as well as AI innovations across its business.
Robert Gentz, co-chief executive of Zalando, said: “We accelerated our strategy and rolled out major innovations across B2C and B2B to deliver a strong performance in 2025.
“The unique data and infrastructure platform we’ve built over 17 years now gives us a massive advantage. We have the richest fashion-specific data in Europe, from billions of customer interactions and unparalleled brand relationships, and the continent’s leading logistics fulfilment network.
“By supercharging that foundation with AI, we are providing our customers and partners with experiences and services that seemed impossible just a few years ago while making our own operations more efficient.”
In its 2026 financial year, Zalando expects to deliver GMV and revenue growth of 12% to 17% on a reported basis.
Meanwhile, adjusted EBIT is projected to reach between €660 million and €740 million.
Anna Dimitrova, chief financial officer of Zalando, said: “Our 2025 results prove our ability to execute: we promised profitable growth and we delivered at the high end of our guidance. We are bringing that same unwavering discipline to 2026.”
