Zalando launches new campaign with brand ambassador Lily Collins
Zalando has launched a new spring/summer campaign featuring Lily Collins as its first global brand ambassador.
The campaign sees the Golden Globe nominated actress and Emily in Paris star act as as a “true insider of the European summer” after living and working on the continent in places like London and Rome. Zalando said she brings a local perspective to the universal question of “What Do I Wear?”
Subscribe to TRBSara Spännar, VP global marketing at Zalando, explained: “It is fantastic to work with Lily this year. She truly embodies style confidence – something we always want to bring to our customers in everything Zalando does.
“Choosing what to wear is a daily ritual that reflects how you want to feel. Starting the year by capturing Lily’s spontaneous energy in answering the question of ‘What Do I Wear?’ makes the season so special for us.”
Collins said: “I’ve spent so much time moving between different European cities, and I know that ‘What Do I Wear?’ feeling when the day starts at a coffee stall and ends somewhere completely unexpected. I’m thrilled that my first campaign with Zalando celebrates that real, unpolished side of summer.”
In addition to hero videos, the campaign includes a series of digital out-of-home and social assets featuring Collins and fashion commentator and content creator Ly.as. The campaign is being rolled out across all Zalando markets.
