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Wyse London continues retail expansion

Contemporary womenswear brand Wyse London is continuing to expand its retail portfolio with the opening of a new store in York. Due to launch at the… View Article

FASHION RETAIL NEWS UK

Wyse London continues retail expansion

Contemporary womenswear brand Wyse London is continuing to expand its retail portfolio with the opening of a new store in York.

Due to launch at the end of September, the shop on Stonegate will be the brand’s fourth store nationally and second outside of London following openings in Chelsea, Marylebone and Southwold.

The exterior of the grade II-listed site features an ornate façade and stained-glass details. Inside, it offers the brand’s full seasonal collection, including customer favourites such as the Fabienne Dress and Clemmy Shirts. Spanning 693 square feet, the store is also set to serve as a hub for customer focused events and experiences throughout the year.

Kara Groves, chief executive of Wyse London, said: “We are absolutely thrilled to be opening our first flagship store outside of London, in the heart of the iconic city of York at No.35 Stonegate.

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Wyse first and foremost is a direct-to-consumer brand, so to expand our bricks-and-mortar presence into the North of England for the first time is an exciting moment for us to welcome both new and loyal customers.

“We are immensely proud of our stores and have laid strong groundwork to continue to expand our footprint into new markets and locations over the next 12 to18 months.”

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