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Wyse London has opened a new pop-up shop in London’s St John’s Wood. Spanning 1,020 square feet, the store will remain open for the next three…

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Wyse London opens new pop-up

30 October, 2025 | by Angela Beevers

Wyse London has opened a new pop-up shop in London’s St John’s Wood.

Spanning 1,020 square feet, the store will remain open for the next three months.

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It will offer the contemporary womenswear brand’s latest styles from its autumn/winter collection, including bestselling garments such as the Liana Chunky Knit Jumpers and Coral Top.

Last month, Wyse opened its first store in the north of England in York, and plans to launch additional pop-up and permanent stores over the next 18 months, both in the UK and overseas.

Marielle Wyse, founder of Wyse London, said: “I think the decision to trial St John’s Wood for a three-month period was an easy one.

“I personally love the neighbourhood, and we know a strong proportion of our London based customers are located in the neighbourhood and its surrounding areas.

“Our ambition is to continue to grow our bricks-and-mortar presence in these strategically placed high-streets where the demand for Wyse is high.”