Wyse London expands into Scotland
Wyse London has expanded into Scotland with the opening of a pop-up store in Edinburgh.
Situated at 34 Frederick Street, the 550 square foot shop stocks the latest styles from the contemporary womenswear brand’s autumn/winter collection, including bestsellers the Liana Chunky Funnel Neck Jumper, Philippa Pea Coat and festive dresses and tops.
The store will remain open until May 2026.
The opening follows Wyse’s debut in the north of England in York in September. Next year, the brand is planning to open more stores both pop-up and permanent, in the the UK and overseas.
Marielle Wyse, founder of Wyse London, said: “Edinburgh has become an increasingly significant city for us, as we’ve seen a rapidly growing community of customers shopping with us online, so opening a physical pop up feels like the natural next step.
“The city’s cultural heritage and vibrant population offers a setting that aligns perfectly with our brand values, while the thriving tourism scene brings an energy and international audience we’re excited to welcome.”
