White Stuff joins line-up at Liverpool ONE
Liverpool ONE has added White Stuff to its line-up following the launch of the fashion retailer’s regional flagship on the shopping destination’s Peter’s Lane.
The 1,800 square foot store features an elevated design format and offers the best of White Stuff’s womenswear and menswear, including its new spring collection. To celebrate the launch, White Stuff is donating £2,000 of opening day sales to local charity, Home-Start Knowsley, which works with families in the local area who are facing challenging times.
Jo Jenkins, chief executive of White Stuff, said: “Our Liverpool store is a confident step forward for White Stuff, building on the good progress we have made over the last year to broaden the appeal and style credentials of our brand and products. Liverpool ONE is the perfect home to introduce our thoughtful designs and high-quality fabrics to the city, in a new store format that truly represents the direction of our brand.”
Liverpool ONE has also announced online womenswear brand Sisters & Seekers will be holding a one-day sample sale on 9 March. This follows ARNE’s third pop-up activation at Liverpool ONE where the online contemporary clothing and footwear brand took its custom-built ‘Grab Machine’ to Paradise Place.
Rob Deacon, asset management director at Liverpool ONE, said: “Liverpool ONE continues to be the destination of choice for regional flagships and immersive activations from pioneering, online-only brands. We are proud to have welcomed White Stuff’s elevated regional flagship store, ARNE’s third activation with us, and look forward to hosting Sisters & Seekers’ city debut pop-up sample sale next month.”
