White Stuff sees strong growth in full year sales
White Stuff saw its total sales increase by 20.3% to £184 million in the year to 29 March 2025.
The fashion retailer said trading was boosted by a 41% uplift in new customers and investment in brand advertising.
This year, White Stuff has opened six new stores in Liverpool, Ashford, Teesside, Saffron Walden, Dartmouth and a first travel location at London’s Gatwick airport. It is also planning to launch a further ten shops next year.
In May, White Stuff’s chief executive Jo Jenkins left the business following its acquisition by TFG London in October 2024. This was followed by Tracey Verghese being appointed as managing director.
Commenting on the year’s performance, Verghese said: “’This has been another strong year for White Stuff, with double digit sales growth, despite ongoing pressures in the external environment.
“There’s still plenty of opportunity for the brand to roll out more shops over the next few years. New stores play an important role in growing our reach and bringing White Stuff to new customers.”
