WED2B teams up with Next to launch first concession

Bridalwear retailer WED2B is to open its first commercial wedding dress concession as part of a trial with high street retailer Next.

Due to open on 29 June, the concession will be situated on the third floor of the Next store in the Manchester Arndale shopping centre.

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The space will stock around 350 dresses and have eight changing rooms. The gowns will feature a range of different designs in sizes 6 to 30 and will all be priced under £699. There will also be bridesmaids’ dresses and a selection of bridal accessories.

Todd Cassidy, founder and chief executive of WED2B, said: “We’re excited to be opening our first concession in Manchester. It will be very interesting to see how this store performs. As with all of our 33 stores nationwide, brides-to-be can drop in whenever they like, take their time browsing our designer collections, and try as many dresses as they like before choosing and taking home their perfect gown that very same day.”

The WED2B brand is backed by UK financier Javad Marandi, the investor behind Soho House Group’s Soho Farmhouse hotel