Harvey Nichols launches new wellness destination at Knightsbridge store

Harvey Nichols has opened a new wellness destination on the fourth floor of its flagship store in London’s Knightsbridge as it looks to meet the changing priorities of its luxury customers.

Blending fashion, fitness, nutrition and beauty offerings, the space includes a state-of-the-art reformer pilates studio called Pilates in the Cloud.

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It is also home to Harvey Nichols Clinic which offers aesthetic and therapeutic beauty services from Dr Motox, 111Cyro, Reviv, Dimple Amani and LaserHQ. There is also a Smoov coffee and functional smoothie bar and a retail offering from health and wellness brand Healf.

Meanwhile the fashion range includes a selection of athleisure brands such as Vuori, TALA, Literary Sport, Adidas, and New Balance.

Lucy McPhail, beauty director at Harvey Nichols, said: “Wellbeing has become a core part of how modern luxury is defined by our customers.

“The launch of the new fourth floor creates a destination that brings together beauty, aesthetic treatments, fitness, nutrition and fashion in one cohesive space, marking an important step in the continued evolution of our Knightsbridge flagship.”