Vuori accelerates global expansion with new stores in Asia
US activewear brand Vuori is accelerating its global expansion with new store openings across Asia.
These will include the launch of its first locations in Seoul this September (via a franchise partner) and Beijing in October.
Subscribe to TRBThe brand has also expanded its digital reach with its ecommerce platform now live in 11 additional countries, including Sweden, Norway, Denmark, Finland, Switzerland, Spain, Italy, Belgium, Austria, Portugal, and Japan.
The news follows successful store launches in London and Shanghai, and a strong start for its wholesale business in Japan and Europe.
Andy Lawrence, Vuori senior vice president of international, said: “Vuori’s international growth has been patient, long-term focused, and designed to build brand equity across all key channels where our customer shops.
“We’re not chasing quick wins, we’re cultivating meaningful communities in high-potential markets.
“With our new stores in Beijing and Seoul, we’re deepening our presence in key markets in Asia, while our digital expansion into key European and Asian countries allows us to test, learn, and scale in a way that’s responsive and efficient.”
By the end of 2025, Vuori will have surpassed its 100-store milestone globally and expects to have a total of 15 store locations outside of the US.
Lawrence added: “To date we view international as something like a slingshot: pulled back to build strength before we accelerate and launch forward.
“The foundational work we’re doing now is setting us up for quicker, sustainable acceleration in the years to come.”
