Vuori continues UK expansion with new King’s Road store
Vuori has opened its third London location on Chelsea’s King’s Road as it continues its UK expansion.
The move follows the Californian performance lifestyle brand’s launch of stores in Covent Garden and Regent Street.
Situated at 18-21 Duke of York Square, the two-level space spans over 3,412 square feet with a layout that organises products into key categories across leisure, active and lifestyle for women and men.
The lower level of the shop includes a dedicated studio and events space where the brand will hold wellness classes and a range of other activities. A standout feature of the store is a commissioned art installation: an intricate assembly of thousands of hand-cut bronze chain links forming a mountain silhouette, which pays tribute to the brand’s name meaning “mountain” in Finnish.
Never Miss a Retail Update!Meanwhile, a central oak tunnel guides visitors through the collections with a glowing circular fixture overhead mimicking the sun.
Andy Lawrence, SVP of international at Vuori, said: “We’ve been targeting a store on King’s Road since we entered the UK market, and are thrilled we’re
finally here. We’ve worked with our partners at Cadogan to find a great location where we could connect with the Chelsea consumer and be a part of this iconic street.
“Opening this store represents a key milestone in Vuori’s expansion in the UK and across Europe, allowing us to deepen our connection with customers and the market. With each new store, we’re focused on building lasting relationships with customers and laying the foundation for long-term success.”
