THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Victoria’s Secret completes acquisition of Adore Me

Victoria’s Secret & Co has completed its acquisition of the Adore Me online lingerie retailer. In a statement, Victoria’s Secret said it will use Adore Me’s… View Article

FASHION RETAIL NEWS UK

Victoria’s Secret completes acquisition of Adore Me

Victoria’s Secret & Co has completed its acquisition of the Adore Me online lingerie retailer.

In a statement, Victoria’s Secret said it will use Adore Me’s digital expertise to continue to improve the Victoria’s Secret and Pink customer shopping experience and accelerate the modernisation of its digital platform.

Founded in 2011, Adore Me generated an estimated $250 million in profitable sales in its most recent financial year.

Martin Waters, chief executive of Victoria’s Secret & Co. said: “From the beginning, we evaluated Adore Me as a two for one opportunity – a technology-led, digital-first innovator in the intimates category and a highly efficient, growing and profitable standalone business model. I am thrilled with the swift completion of the acquisition and excited to welcome the entire Adore Me team into the VS & Co family.”

Victoria’s Secret & Co has a global footprint of nearly 1,350 retail stores in around 70 countries.

Subscribe For Retail News