Pretty Little Thing launches mastectomy lingerie with GirlsvsCancer
Pretty Little Thing has teamed up with cancer awareness and action charity GirlvsCancer to launch its first collection of post-surgery lingerie.
The 18-month collaboration has seen the retailer introduce a range of seamless bras, bodysuits and lace dressing gowns.
Pretty Little Thing said the move was prompted by the fact that women are often faced with expensive, clinical and unflattering options when it comes to choosing post-surgery underwear.
The lingerie is available in a range of sizes from XS to XXL with prices ranging from £8 to £28.
The retailer will be donating 100% of profits from the collection to GirlvsCancer.
GirlvsCancer founder Lauren Mahon said: “I’m so incredibly proud of this collection that incorporates a range of lingerie made for everybody but created with breast cancer patients in mind. This project with Pretty Little Thing will genuinely empower those dealing with a diagnosis, and directly impact improvements of the cancer experience for all.
“Importantly for me, this isn’t just a one-off campaign for an awareness month. This is an 18-month commitment from a big retail giant, and I am genuinely excited to see the heights we can take it.”
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