Lingerie brand Pour Moi showcase clothing collection at first pop-up
The global lingerie and swimwear brand Pour Moi, continues to expand its brick-and-mortar strategy with the opening of their new pop-up store in the heart of Chester today, Friday 11th November 2022.
Speaking of the opening of the new store, Founder and CEO Michael Thomson says “I’m extremely excited about opening our new pop-up store in Chester, it comes at the perfect time as shoppers look to buy their loved ones Christmas presents and take advantage of Black Friday deals.
“Our long-standing, flagship Chester store has been very successful over the years, so we think this is perfect opportunity to grow our retail stores.
“The new pop-up will showcase our fantastic clothing, nightwear and sportswear collections, which aren’t currently on sale in our Chester store. This is the first of our plans to branch out from our single, flagship store…watch this space!”
The Chester store sales are up by 143% year on year and 98% up on the month compared to last year. After the continued success of the flagship Chester store, which is located around the corner from the new pop-up store, only offering lingerie and swimwear, it was a “no brainer” for Pour Moi to open a pop-up store exclusively selling the clothing collection along with a few other key categories.
The clothing range will include wardrobe staples, trend-forward pieces and partywear for the festive season.
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