The Very Group to give customers personalised size and fit guidance
The Very Group is to improve the customer experience by providing personalised size and fit guidance across its 300 fashion brands.
Th group said the move will give customers greater confidence in choosing the right size and fit and will also lead to a reduction in returns.
The partnership with Truefit is the latest in a series of technology and talent investments that Very is making in 2022 as it looks to enhance the digital experience for customers.
Matt Grest, chief information officer at The Very Group, said: “We’re proud to announce this latest partnership, which is one of many we plan to make in tech and talent. As a multi-category retailer, we believe that great digital customer experience involves category-appropriate ways of choosing the right product for you.”
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