Ted Baker partners with Keychange to support new music talent
Ted Baker has embarked on a partnership with gender equality initiative Keychange as part of its music-led Street Party Sessions Campaign.
The initiative will see the fashion retailer become a sponsor of Keychange’s talent development programme, which supports women and gender minority artists across the UK, Europe and Canada.
Ted Baker will give up store space for live performances and allow artists to showcase their talent to wider audiences across its global platforms.
To launch the collaboration, DJ and BBC Radio 6 Music host Jamz Supernova performed at Ted Baker’s Regent Street store on 29 October as the initiative’s first participant.
Fellow broadcaster and Radio 1 DJ Clara Amfo was the host for the evening. She said: “Tonight is all about celebrating music and the musicians who have kept us feeling connected and inspired for the last 18 months.”
In addition to sponsoring the development programme, Ted Baker has signed the Keychange Pledge after committing to better gender representation across its Street Party Sessions production with a majority female cast and crew.
