Ted Baker operator secures new funding for the brand
The operator of Ted Baker’s UK and European retail and ecommerce business has secured new funding to help grow the brand.
Specialist asset-based lender Secure Trust Bank Commercial Finance has provided a long-term facility to No Ordinary Designer Label, which is part of AARC Group. The facility was provided in conjunction with retail specialist Modella Capital.
In October 2022, Ted Baker was acquired by Authentic Brands Group which converted the business to its licensed model bringing on a network of industry experts to position Ted Baker for growth. In June 2023, the AARC Group became the retail operator of Ted Baker stores, concessions and tedbaker.com in the UK and Europe.
The new funding will allow the AARC Group to expand Ted Baker’s retail footprint and grow its operations in the UK and Europe.
Carlos Radulovitch, chief executive at No Ordinary Designer Label Limited and AARC Group, said: “After securing the licence to Ted Baker operations in the UK & Europe, we’re focused on revitalising the business to its full potential and we are pleased to have secured a partnership with retail specialists Secure Trust and Modella to join us on this journey to growth.
“We are optimistic about Ted Baker’s bright future, working collaboratively with Authentic and the wider network of Ted Baker licensees.”