TAG Heuer opens new Norwich boutique in partnership with Beaverbrooks
TAG Heuer has opened a new boutique in partnership with family owned jewellery retailer Beaverbrooks at the Intu Chapelfield shopping centre in Norwich.
Spanning 22.12 square metres, the store will sell a selection of TAG Heuer’s new launches as well as the brand’s heritage pieces.
Rob Diver, managing director of TAG Heuer UK and Ireland, said: ”This store will enable us to offer customers a full and immersive in-store TAG Heuer experience in East Anglia. We are on an exciting journey with Beaverbrooks, with this, the first of two boutiques to be opened over the coming months. As TAG Heuer already enjoys very high levels of awareness all over the country, we look forward to building on this even more by showcasing the best of TAG Heuer and this valued partnership.”
The new boutique will join Beaverbrook’s network of 70 stores and will be its third TAG Heuer boutique in the UK.
Anna Blackburn, managing director of Beaverbrooks, added: “We’re excited to build on our longstanding partnership with TAG Heuer by opening a new premium boutique store in Norwich. Intu Chapelfield is a vibrant retail destination so we are delighted to expand our luxury portfolio within the shopping centre, providing customers with exceptional levels of personal customer service, expertise and passion for luxury watches.”
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