New TAG Heuer boutique opens at Lakeside

The Watches of Switzerland Group has launched a new TAG Heuer boutique at Lakeside.

The shopping centre store has a contemporary interior with tones of greys and TAG Heuer’s iconic red to reflect the brand’s motoring heritage.

Rob Diver, managing director of TAG Heuer Europe, said “We are excited to continue our journey with long standing partner the Watches of Switzerland Group with the re-location to a bigger space the TAG Heuer Boutique in Lakeside Shopping Centre. The team will welcome existing as well as new customers into the new concept boutique and offer the full TAG Heuer experience, sharing their expertise in the search of the perfect timepiece.”

The store offers over 150 timepieces including TAG Heuer’s newest launches and limited-edition pieces.

Craig Bolton, president of The Watches of Switzerland Group UK & Europe, said: “We are delighted to announce the opening of this beautiful contemporary TAG Heuer boutique in Lakeside and excited to see The Watches of Switzerland and TAG Heuer partnership grow from strength to strength.”