TAG Heuer selects Hammerson’s Bullring for debut standalone boutique in Birmingham
TAG Heuer is to open its first dedicated boutique in Birmingham at Bullring & Grand Central.
It will also be the first store to feature the brand’s new creative design concept.
Situated on the Bullring’s upper level opposite Sky and Breitling, the 1,400 square foot standalone boutique will offer the full collection of TAG Heuer’s luxury timepieces when it opens in March. In addition, in-store timepiece specialists will be on hand to showcase the brand’s Swiss watchmaking expertise, including limited edition, novelty and unique pieces.
Rob Diver, managing director UK & Ireland at TAG Heuer, said: “With its location in the heart of the city, Bullring was the clear choice for our debut TAG Heuer boutique in Birmingham. TAG Heuer already enjoys strong brand awareness and retail performance in the city, and we look forward to building on this by showcasing the best of our brand and catering to new and existing customers with a fully immersive luxury experience in a unique TAG Heuer environment.”
The news follows the opening of a regional flagship for East Asian inspired homeware and lifestyle brand KENJI at the Bullring late last year. Furthermore, JD Sports is set to unveil its new upsized store at the scheme this summer.
Toby Tait, director asset management at Hammerson, said: “TAG Heuer’s new Birmingham boutique will further enhance Bullring’s line-up of luxury watch and jewellery retailers, a category which continues to perform well. This is just the type of international brand our customers have now come to expect as we continue to curate a real mix of high end, experience-led and innovative brands and concepts. We’re looking forward to the brand’s grand opening.”
Hammerson has also signed a number of leisure concepts for 2023, including boutique bowling concept Lane7, and interactive football-based competitive socialising from TOCA Social.
