Watches of Switzerland Group opens TAG Heuer boutique in Dundrum
The Watches of Switzerland Group has announced the opening of a dedicated TAG Heuer boutique in Dundrum Town Centre in Dublin.
Having partnered with TAG Heuer for over 40 years, the group was pleased to have the opportunity to launch the first mono-brand boutique in Ireland and the group’s 21st TAG Heuer mono-brand boutique in its portfolio.
Craig Bolton, president UK & Europe at the Watches of Switzerland Group, said: “As Ireland’s largest shopping destination, Dundrum Town Centre represents the perfect location for our first TAG Heuer mono-brand boutique in Ireland and marks a significant milestone as we expand the Watches of Switzerland Group’s accessibility across Europe.
“We are delighted to welcome TAG Heuer enthusiasts and those just discovering the brand to explore the full expanse of the iconic collections at our new boutique.”
Situated on the ground floor of the centre by the main entrance, the boutique features an open plan space with a contemporary interior that aims to reflect the DNA of the TAG Heuer brand.
Rob Diver, managing director of TAG Heuer UK and Ireland, said: “We are delighted to be opening this new TAG Heuer boutique in Dundrum Town Centre in partnership with the Watches of Switzerland Group. This new space will enable us to offer our clients a fully immersive in-store brand experience in the region and is part of an exciting journey with the Watches of Switzerland Group, as the first of several boutiques to be opened over the coming months.”